Articles

How to Advertise on LINE Messenger in Japan

How to Advertise on LINE Messenger in Japan

LINE is Japan’s most popular social network and its most popular messenger, all built into one app. This article will explain how to get started as a business on LINE in Japan. We will highlight proven ways to build a network of followers and give…

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Japan’s Top Social Media Networks for 2017

Japan’s Top Social Media Networks for 2017

Welcome back to our annual social media Japan report! Though the main players in Japanese social media haven’t changed since our 2016 report, their positions and users have. This article will take a look at which networks are most important in Japan, how they’ve changed…

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LINE—Japan’s Favorite Mobile Messenger App

LINE—Japan’s Favorite Mobile Messenger App

Since its inception in 2011, Naver Corp’s LINE app has grown to be one of Japan’s most popular mobile apps. It’s found on over 90% of all smartphones in Japan, with just under half of the entire population signed up. We’d say it’s virtually impossible…

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Localization and Sales on E-Commerce Websites in Japan

Localization and Sales on E-Commerce Websites in Japan

Japan is the world’s 4th largest e-commerce market, and it’s projected to continue growing steadily in the coming years. However, successfully selling here requires a strong understanding of local buying behaviors first and foremost. Reason being, localization is key for both online and offline businesses…

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6 Social Media Tips to Market on SNS in Japan

6 Social Media Tips to Market on SNS in Japan

With 45% of Japan’s population active on social media, and tons of companies flocking to social media for their marketing needs, how do you get (or stay) ahead and make your voice heard? Below we have compiled a list of tips for using social media…

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