Articles

Japan’s Top Social Media Networks for 2016

Japan’s Top Social Media Networks for 2016

Here’s an incredible fact for you: as of 2015, over 90% of Japan’s entire population is online in one form or another. Here’s another important number: over 50% of those individuals are regularly active on social networking services. The keyword there is “active”. Other sources…

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How to Use English in Japanese Advertising & Promotion

How to Use English in Japanese Advertising & Promotion

Have you ever wondered why there is so much English content in Japanese advertisements? Just take a ride on a JR train, or walk through any of the major crossings in Tokyo, and you’ll be exposed to an interesting (and possibly confusing?) blend of English and…

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Opportunity in Japan’s Travel & Tourism Industry

Opportunity in Japan’s Travel & Tourism Industry

Japan’s tourism and travel related companies are currently in an advantageous position for unprecedented growth and expansion. Un-ignorable regional economic factors; local fiscal policies; and future large-scale, international events (yes, plural) have put Japan’s travel and tourism industry (and those companies willing to heed the opportunity) in a pivotal position for success.

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LLS Light the Night Walk in Tokyo

LLS Light the Night Walk in Tokyo

Last weekend, we had a chance to donate to a cause that hits close to home for us. On Saturday, I took a walk as part of The Leukemia & Lymphoma Society’s Light the Night event here in Tokyo.

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Advertising Your Company at Disneyland Japan!

Advertising Your Company at Disneyland Japan!

The Ultimate Advertisement

As a company with a product to sell, nothing’s better than putting your company name in front of a guaranteed hundreds of thousands of people in one given day. Moreover, if you can make an impression upon those people in an environment designed to bring happiness to its patrons, those positive emotions and experiences will become (at least a little?) synonymous with your company’s brand.

What better place than Tokyo Disneyland?

The following are how some advertisers make their mark by using Tokyo Disney’s atmosphere of happiness and enjoyment to show their companies in a positive, fun and energetic way. Brand development and marketing at its best!

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