Articles

Christmas and “Illumination” in Tokyo

Christmas and “Illumination” in Tokyo

Every year, Tokyo and other areas around Japan light up in celebration of Christmas.

This season is generally viewed as a time for couples to check out the beautiful light displays in the area. Moreover, it’s a time to reserve buckets of chicken from KFC and order Christmas cake to celebrate over; not as romantic as most western countries, but a fun experience nonetheless.

Here are some areas around Tokyo that are doing the light up thing right this year:

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Japanese Copyright Law in Practice

Japanese Copyright Law in Practice

On Paper vs. In Reality

Copyright is a bit of a tough area for a lot of people. Understanding the scope of copyright, what it’s for and how it applies to us as business owners is a whole mess of confusion for those who haven’t studied law—and that’s in our own countries! This is Japan!

Sometimes laws are made, but not withheld in the same manner. This is especially prevalent in the case of something less concrete (to many) like a concept such as copyright.

This overview will lay out the terminology and application of copyright here in Japan, based on past cases and how they’ve been ruled. I wrote an article a few months back which gives a general overview of what copyright really means in the creative world of Japan and how it may apply to your projects and your business. Please take a look at that article as a predecessor to this one.

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Japanese Copyright Law in Layman’s Terms

Japanese Copyright Law in Layman’s Terms

What is copyright?

“Copyright” is a word that scares a lot of people. It has a tendency to put customers and uneducated designers on the defensive about what’s “theirs” and their rights. It’s the basis for a lot of misunderstandings, most of which, if I may be so bold, are unnecessary. It’s also one of the most difficult points when assembling a contract.

By the end of this article, you should have a solid understanding of how Japanese copyright affects you and the artwork you order through HBD or another design studio/professional (based in Japan at least).

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Japanese Beers in Many Shapes & Sizes

Japanese Beers in Many Shapes & Sizes

Japan has a major drinking culture. It’s one of the only countries where alcohol is as much a part of business practice as the business itself. Add to that the social drinking culture (a force in itself), and you’ve got a country with a major love of alcohol.

The staple drink of choice: beer.

With beer so deeply rooted in the culture, it’s no wonder that beer companies want to optimize sales. In lieu of that, the following is Kirin’s Ichiban Shibori in a spectrum of sizes in hopes of hitting all types of drinkers and their relative cravings.

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Autumn Beer Marketing & “Kouyou” in Japan

Autumn Beer Marketing & “Kouyou” in Japan

photo credit: Greencolander on flickr

This is a glimpse into how beer and “beer” companies cash in on the pre-winter, last-minute rush to enjoy the weather in one of the most gorgeous seasons of the year.

One of the biggest activities and something the Japanese love to enjoy is called kouyou (紅葉). Kouyou means “deep red leaves” and signifies the color-changing of the seasons. It’s this kouyou spirit that a lot of beer manufacturers like to embody in their packaging design.

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