Understanding the Value of Graphic Design

Understanding the Value of Graphic Design

Why are some designers so expensive?

Pricing is one of the most difficult things to do in graphic design. Do a search on the web and you’ll find thousands of confused graphic designers out there wondering how they should price their work in a way that’s accomodating to the customer yet provides them with some sustenance! Every situation is different, every client is different. How can a customer get a logo for the price that they want to pay? How can a designer provide such service with respect to themselves as individuals/organization that have bills to pay?

This article will relate pricing not so much to money, but to it’s real underlying issue…

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