Articles
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Aug 01 2020
海外向けのSEO対策とは?成功のポイント付きで詳細解説!
Last Updated: March 29, 2024 海外SEOとは、外国人のユーザーが「あるキーワード」を検索した時に、自分のWebサイトが上位に表示されるよう、サイトを最適化しておく取り組みのことです。今後インバウンド集客や海外展開を見据えて多言語サイトを作る予定がある人には必須の対策ですね。 海外SEOを考えている人の中には、もうすでに日本語のサイトで経験もあり、SEOについてよく知っている方もいるかもしれません。しかし、海外SEOと国内向けSEOには大きな違いがあります。独自の内部対策や海外ならではの検索動向に対応する必要があったり、キーワードやコンテンツもただ翻訳するだけではなく、その国の「検索意図」を理解して新しく戦略を立てないと、狙ったような効果が得られません。 そこで、国内向けSEOについての基礎は身
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Mar 08 2019
Japanese Advertising: Crucial Factors to Consider for Effective Japanese SEM
このブログは英語表記のみです。
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After the United States and China, Japan falls within the top three largest advertising markets in the world. The notion of Japanese advertisements to an outsider often sparks peculiar images of people dressed in flamboyant costumes, or ridiculous narratives that are very left-field to the product they are selling. Although these traditional forms of advertising are still dominant, their equally extravagant digital counterparts are increasing at a significant rate. This is mainly due to the rise in ownership of mobile phones, allowing for greater access to the internet and prominent social media platforms. The digital realm of Search Engine Marketing (SEM) allows businesses (small or large) to reach a wider audience and to have complete control over their ad spend and creative outputs. Instead of spending millions of yen on a print or television commercial, where key metrics such as conversion rates are almost unobtainable, SEM can provide real-time data on campaigns that have -
Jan 28 2019
Japan’s Top Social Media Networks for 2019
このブログは英語表記のみです。
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Welcome to our fourth annual report on Japanese social media, where you can find the latest statistics and insights for Japan’s social networks in the coming year. This article will list up the most popular social networks in Japan, give insights on how each platform is different, and deliver our take on where things are headed in 2019. All of our insights are based on our tracking of the past four years of data. Please check out our reports from 2016, 2017, and 2018 to see how social media has changed in Japan over the past few years. *This blog was updated on February 25, 2019 with MAU data for TikTok. For 2020 statistics, please check out our latest report on social media in Japan. Japan’s Top Social Media Networks for 2019 SOCIAL NETWORK USAGE IN JAPAN BY % OF POPULATION *Tap or hover on the graph below to see details. Source: Pre 2018 Data, Facebook, Social Media Lab, Techcrunch, Japan Statistics Bureau, ICT *2018 Instagram data reported in November 2018 **2018 Fac -
Nov 12 2018
Crowdfunding in Japan: How to Kickstart Growth in the Japanese Market
このブログは英語表記のみです。
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You might already know that crowdfunding has changed the way entrepreneurs bring new products to the customer, but is it wise to use it as an approach for entering the Japanese market with an existing foreign brand? Or, if you’re already operating in Japan, could it be a way for you to seriously kickstart ecommerce growth by spreading news about your plans far and wide? Obviously, the answer will depend largely on your type of business, what exactly you want to achieve, and the level of experience you have in Japan’s rewarding but highly complex commercial landscape. However, we’ll do our best to explore the most important aspects of this topic so you can make an informed decision. Need Help Entering Japan? Let’s Brainstorm Together! Why Should I Use Crowdfunding in Japan? Running a crowdfunding campaign lets you do the following: Test new concepts Raise funds Build audiences Find new customers and -
Jul 23 2018
Translation Services in Japan - How to Translate Your English Website Properly
このブログは英語表記のみです。
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If you’re bringing your products or services to Japan you’ll already know (we hope) that you need to adapt your content for the local market. Yet, the meat method of doing so might not be so clear. Plenty of international companies will make the mistake of simply translating English content directly using online services, leading to a myriad of mistakes and communication errors. Equally, some brands get lost in the process of trying to completely rewrite their websites and other marketing content from scratch and risk losing brand consistency between their English and Japanese content. In this blog, we’re going to explain why the right approach for your brand probably lies somewhere in the middle where you translate, adapt, and localize your source content within the context of Japanese cultural preferences and communication trends. Need Help Localizing Your Website for Japan? We Can Help! Types of Translation Se -
Mar 13 2018
Our Keyword Research Process for SEO in Japanese
このブログは英語表記のみです。
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This article lays out our methodology for doing multilingual SEO keyword research for Japanese websites. The process can be used for virtually any language but there are a few things we’ve highlighted that must be considered for SEO in Japanese. If you’ve already got your keyword research covered, be sure to check out our guide on organizing your website for multilingual SEO to get your site setup perfectly. If you still have any questions about SEO in Japanese or English, check out our SEO Services or get in touch. Anyway, on to the process! #1 Keyword Brainstorming All ideas are worth jotting down, go wild with your brainstorming! Before doing any external keyword research we start with our client and our own team. The client knows the product best, so we gather as much information as we can from them and then start a brainstorm session from that. This is usually an offline affair, just pen and pad, getting as many raw ideas as possible for keywords and phrases. It’s best -
Jan 29 2018
2018年における日本のトップソーシャルメディア
ハンブルバニーによる日本のSNS研究ブログもこれで第3回目になりました!今回も人気のあるSNSごとに焦点を当てて、2018年の動向を考察していきます。2016年、2017年の動向も知りたい方はぜひそちらのブログも読んでみてください。もうすでに読んだ!という方は早速ここ1年で何が起こったのか、チェックしていきましょう。 2017年における日本のトップSNS 利用者の割合(%) ※クリックで詳細を表示 参照: Pre 2017 Data, Nikkei, Gaiax(1), Gaiax(2), Twitter('17),Twitter,('16) Japan Statistics Bureau *2017年10月のツイッターデータより **2017年9月のフェイスブックデータより ***2017年10月のインスタグラムデータより 前年と今年とを比較してみると、ただ規模が大きくなっただけで、たいした変化は見受けられません。ただ、上のグラフから、2018年の動向を考
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Nov 27 2017
Multilingual SEO in Japanese - How to Organize Your Website
このブログは英語表記のみです。
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While search engine optimization (SEO) in a single language is challenging enough, there are even more hurdles to overcome in keeping a multilingual site optimized for top search results. Nevertheless, getting this process right is fundamental to your success here. Clearly organizing your content by language serves a few important purposes: It allows users to easily navigate your website in their preferred language, making their experience smooth and frustration-free Google promotes websites that have clear distinctions between content in multiple languages and effective organization allows Good organization allows Google’s website crawlers to easily determine which language you are targeting and deliver the most appropriate results to your searchers It will result in better SEO performance overall, meaning greater traffic and an audience that is more likely to be engaged with your content This article will provide tips on how to organize your website’s SEO when -
Aug 31 2017
Why You Should Sell on Rakuten, Japan’s Massive Ecommerce Market
このブログは英語表記のみです。
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When you’re planning to start selling your products in the Japanese market (or are already doing so), it makes sense to consider using one of the country’s most popular ecommerce platforms, Rakuten. If you didn’t know already, Rakuten is Japan’s homegrown ecommerce giant and people love shopping on its virtual stores, with offerings from thousands of both global and domestic brands. To learn more about this major ecommerce player and to find out whether you should be using it, read on! Getting Into Japanese Ecommerce? Talk to Us! Why You Can’t Ignore Rakuten in Japan Rakuten gives you access to a huge volume of potential customers. It’s been beaten by Amazon in recent years in terms of overall popularity, but it still commands around 30% of the total ecommerce market! *Tap or Hover on the graph below to see details. Source: Statista Most Product Categories Have Potential On Rakuten The top selling categori -
Jun 30 2017
How to Become an Amazon Seller in Japan - FBA, Account Set-up, Logistics and More!
このブログは英語表記のみです。
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Amazon lets you reach millions of customers with your products while offering several services that make it easier for you to market your products and handle basic ecommerce logistics, like shipping, customer service, and returns. As such, it’s the logical choice for most foreign merchants who are new to Japan - especially those who are not familiar with Rakuten or Yahoo! Shopping and already have seller accounts in other markets like the US or the UK. For those of you who are just about to get started on the set-up process, are still considering it, or simply want to know how selling on Amazon in Japan will differ from using the platform in other countries, we’ve created a practical breakdown that should guide you through the major steps of the process. Is Your Product Suitable for Amazon in Japan? As part of your preparation for selling on Amazon in Japan, the first and most important step is figuring out whether your products are actually suitable for the consumer market