Articles

Japan’s Top Social Media Networks for 2016

Japan’s Top Social Media Networks for 2016

このブログは英語表記のみです。 Here’s an incredible fact for you: as of 2015, over 90% of Japan’s entire population is online in one form or another. Here’s another important number: over 50% of those individuals are regularly active on social networking services. The keyword there is “active”. Other…

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How to Use English in Japanese Advertising & Promotion

How to Use English in Japanese Advertising & Promotion

このブログは英語表記のみです。 Have you ever wondered why there is so much English content in Japanese advertisements? Just take a ride on a JR train, or walk through any of the major crossings in Tokyo, and you’ll be exposed to an interesting (and possibly confusing?) blend of English…

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訪日観光客へのマーケティング機会

訪日観光客へのマーケティング機会

日本の観光業界および観光関連企業は、過去に例を見ない追い風と、市場の拡大を経験しています。当地域における不可避な経済的要因、景気対抗的経済政策、未来の成長可能性、国際的なイベントの数々(複数あり)が、日本の旅行・観光業界に成功への道筋を示しています。

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LLS Light the Night Walk in Tokyo

LLS Light the Night Walk in Tokyo

Last weekend, we had a chance to donate to a cause that hits close to home for us. On Saturday, I took a walk as part of The Leukemia & Lymphoma Society’s Light the Night event here in Tokyo.

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Advertising Your Company at Disneyland Japan!

Advertising Your Company at Disneyland Japan!

The Ultimate Advertisement

As a company with a product to sell, nothing’s better than putting your company name in front of a guaranteed hundreds of thousands of people in one given day. Moreover, if you can make an impression upon those people in an environment designed to bring happiness to its patrons, those positive emotions and experiences will become (at least a little?) synonymous with your company’s brand.

What better place than Tokyo Disneyland?

The following are how some advertisers make their mark by using Tokyo Disney’s atmosphere of happiness and enjoyment to show their companies in a positive, fun and energetic way. Brand development and marketing at its best!

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