Articles

Understanding the Value of Graphic Design

Understanding the Value of Graphic Design

Why are some designers so expensive?

Pricing is one of the most difficult things to do in graphic design. Do a search on the web and you’ll find thousands of confused graphic designers out there wondering how they should price their work in a way that’s accomodating to the customer yet provides them with some sustenance! Every situation is different, every client is different. How can a customer get a logo for the price that they want to pay? How can a designer provide such service with respect to themselves as individuals/organization that have bills to pay?

This article will relate pricing not so much to money, but to it’s real underlying issue…

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Being Transparent with your Clients – Part 2

Being Transparent with your Clients – Part 2

Did you read the first article?

A couple months ago, I put up an article about being clear with your clients. In it, I explained that being considered a clear and informative designer usually comes down to your openness and thoroughness laying out your contract.

Of course, there are other areas where you should be honest and straight-forward, but because this is where your relationship with a new client unfolds, its vital to get this part of the project right. We all make mistakes, welcome to life as a human, but each step should be a learning experience.

In this post, I’ll review some more contract details that we like to put out there from the start with our clients. Sometimes it’s difficult to get to this conversation—clients are in a hurry to be somewhere else or the project is too rushed. In those situations, do what you can. At a minimum, we always send over the contract and encourage due diligence and our openness to questions or concerns.

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Designing for Japanese Audiences – Part 2

Designing for Japanese Audiences – Part 2

Some tissue advertising I’ve received in and around Tokyo!

One more time!

Thanks for coming back and I hope you got something valuable from the first part in this series. There, we talked about typography and mobile access as two key areas to focus on when designing in Japan.

This time, we’ll be talking about some differences related to content and marketing to the right demographic.

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Being Transparent with your Clients – Part 1

Being Transparent with your Clients – Part 1

Clear from the Start

Transparency is huge.

What I mean, is that the new “good guest service” is communicative, clear and honest guest service. Building loyalty requires respect and morally sticking to your promises.

On my smartphone, I keep a small list of details that my clients must know, before I send them a quote for services (which I usually send after the initial brief). If I’m meeting with them in person or on the phone, I always like to mention the following things before closing the conversation so as not to shock/surprise them later.

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Designing For Japanese Audiences – Part 1

Designing For Japanese Audiences – Part 1

A common advertising strategy in Japan, handing out tissues with advertisements inside.

How This Article Came About

A few months ago, I was intrigued to hear some people’s opinions about the state of design in Japan. I posted a topic in a community with the question:

Do Japanese graphic designers have the grit to keep up with the western design sense?

I’ll be honest, I was looking for some heated and heartfelt feedback so I deliberately made the question a bit aggressive.

The perspective of that argument was based around the common notion that western design plays more with negative space, white space and simple layouts, while the Japanese style is sometimes considered more of a “what can we put here?” style. The response was outstanding and from that discussion, I realized that there are a lot of things to consider about the way we design for Japanese audiences.

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