Archive for Marketing

How to Advertise on LINE Messenger in Japan

How to Advertise on LINE Messenger in Japan

このブログは英語表記のみです。 LINE is Japan’s most popular social network and its most popular messenger, all built into one app. This article will explain how to get started as a business on LINE in Japan. We will highlight proven ways to build a network of followers and…

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Japan’s Top Social Media Networks for 2017

Japan’s Top Social Media Networks for 2017

このブログは英語表記のみです。 Welcome back to our annual social media Japan report! Though the main players in Japanese social media haven’t changed since our 2016 report, their positions and users have. This article will take a look at which networks are most important in Japan, how they’ve…

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LINE—Japan’s Favorite Mobile Messenger App

LINE—Japan’s Favorite Mobile Messenger App

このブログは英語表記のみです。 Since its inception in 2011, Naver Corp’s LINE app has grown to be one of Japan’s most popular mobile apps. It’s found on over 90% of all smartphones in Japan, with just under half of the entire population signed up. We’d say it’s virtually…

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Japan’s Top Social Media Networks for 2016

Japan’s Top Social Media Networks for 2016

このブログは英語表記のみです。 Here’s an incredible fact for you: as of 2015, over 90% of Japan’s entire population is online in one form or another. Here’s another important number: over 50% of those individuals are regularly active on social networking services. The keyword there is “active”. Other…

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How to Use English in Japanese Advertising & Promotion

How to Use English in Japanese Advertising & Promotion

このブログは英語表記のみです。 Have you ever wondered why there is so much English content in Japanese advertisements? Just take a ride on a JR train, or walk through any of the major crossings in Tokyo, and you’ll be exposed to an interesting (and possibly confusing?) blend of English…

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