Archive for Packaging

Japanese Beers in Many Shapes & Sizes

Japanese Beers in Many Shapes & Sizes

Japan has a major drinking culture. It’s one of the only countries where alcohol is as much a part of business practice as the business itself. Add to that the social drinking culture (a force in itself), and you’ve got a country with a major love of alcohol.

The staple drink of choice: beer.

With beer so deeply rooted in the culture, it’s no wonder that beer companies want to optimize sales. In lieu of that, the following is Kirin’s Ichiban Shibori in a spectrum of sizes in hopes of hitting all types of drinkers and their relative cravings.

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Autumn Beer Marketing & “Kouyou” in Japan

Autumn Beer Marketing & “Kouyou” in Japan

photo credit: Greencolander on flickr

This is a glimpse into how beer and “beer” companies cash in on the pre-winter, last-minute rush to enjoy the weather in one of the most gorgeous seasons of the year.

One of the biggest activities and something the Japanese love to enjoy is called kouyou (紅葉). Kouyou means “deep red leaves” and signifies the color-changing of the seasons. It’s this kouyou spirit that a lot of beer manufacturers like to embody in their packaging design.

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Packaging Design for the Japanese New Year

Packaging Design for the Japanese New Year

What’s New Years in Japan?

New Years in Japan isn’t like it is in a lot of western countries. The Japanese celebrate New Years with family, a trip to the shrine and with select foods called osechi. Packaging design also gets a taste of New Years and that’s what this article is all about.

How do Japanese food manufacturers utilize the New Years festivities in packaging design?

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Shocking & Politically-incorrect Japanese Products

Shocking & Politically-incorrect Japanese Products

Lost in Translation

Sometimes, things just don’t work in other languages/countries.

In Japan, if you say “otsukare-sama desu” to a loved one, it has positive connotations. However, if you say that same thing, translated to English, it would come out as something odd like: “Oh, you’re tired!” Who knows, you could end up getting slapped for implying that someone looks terrible—instead of politely acknowledging that the person worked hard that day and deserves a rest.

This article aims to present a few of those, “don’t try this at home” products. These items, in one way or another, just would not work overseas in an English-speaking country. None of them are too heavily frowned upon here in Japan but could warrant the aforementioned slap if applied in a foreign environment.

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2011 Tokyo Designer’s Week

2011 Tokyo Designer’s Week

What’s in this for you?

Japan has a ton of inspiring, creative and clever design. If you don’t have a chance to get to a major design event (like Tokyo Designer’s Week) in Japan, you’re missing out on a lot of “Woah, that’s amazing” moments.

If you’re one of the unlucky to find yourself in that situation, you’re as close as you can get to the real thing, right here—minus the aching legs, twenty-five dollar entrance fee and long lines to get some food. You’re welcome!

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