- E-Commerce Website Redesign
What We Did
- Theme Adaptation
- Custom Development
- Responsive Design
- Content Strategy
- Localization Strategy
What The Sticker Family Does
The Sticker Family sells custom made stickers that represent each member of one’s family uniquely. The stickers are most commonly displayed on the windows of a family car but are used in many other places as well. They use their website as an e-commerce site to sell directly to B2C customers.
What We’re Really Proud Of
Easy Navigation of Product Pages
We took an existing theme for The Sticker Family and optimized it for usability, reliability, and localization. Products were organized in categories that were easy to understand and navigate by Japanese audiences. The pages themselves are also designed with prominent CTAs, inviting users to add the items to their shopping carts with little effort.
Initial contact and proposal stage
The Sticker Family contacted Humble Bunny to update the theme they were using for usability, especially on mobile platforms. We proposed a responsive design and also looked deeper into their theme to find more ways that The Sticker Family could improve the shopping experience on their site.
In the design phase, we focused on usability and localization. We provided custom brand graphics, to visually aid the existing brand and theme. We also re-designed the product catalog, to improve the visual aspect of the site and make it more appealing and attractive to prospective buyers. After designs were confirmed and revisions were made, we moved on to the next phase:
The website was created with WordPress as the content management system. In addition to design improvements, we also implemented Woo-commerce, an e-commerce platform, on the site to handle payments on the website.
Completion and Follow-Up
After completion, The Sticker Family website was launched and is currently being maintained and updated by Humble Bunny.
What Did Everybody Think About It?
The Sticker Family is still operating their e-commerce website and collaborating with Humble Bunny to further improve the site via maintenance packaging and consulting. We are currently working on further optimizing aspects of their sales funnel, to reduce cart-drops and enhance the performance of the website.